MilWAukee Bucks 2021 PLAYER intro

Studio: The Famous Group

Client: Milwaukee Bucks

Creative Director: Hemu Karadkar

Role: Art Director, Design Lead and Animator

Challenge: Create the player introduction piece for the reigning NBA Champion Milwaukee Bucks, fresh off their championship season. Client wanted the theme of the show to tell the story of the team being “building blocks” that came together to create the champion. The inspiration from the client was three dimensional Tetris pieces that twisted and slotted into place to form the winning team.

Solution: We built out the set in z-space in order to make it feel more dimensional than the typical flat monitor behind the talent. Monitor towers were positioned on the court and hung from the ceiling to help create the illusion that the players were part of this building block universe. The hardest task was designing for all of the monitors in unison; making sure that the animations were synced and moved with cohesive intention.

Tools: Cinema4d | Octane + After Effects

Design Development

SET DESIGN

TOWER ANIMATIONS

BTS PLAYER SHOOT