NBA FINALS PROMO

Client: NBA on ESPN

Role: Director, Design Lead and Animator

Challenge: Create a transitional elements for the 2022 NBA finals that elevated the product. Connect the fast pace, high impact game footage with epic/cinematic animations that gave the program a more expensive feel.

Solution: Playing with cinematic lighting and slow-paced elegant animations, these transitional elements highlighted the players and their goal of holding that championship trophy.

Tools: After Effects